Declaration on the Use of Artificial Intelligence (AI) Tools for the Marketing and Communications Team at Confederation College
At Confederation College, we are committed to maintaining the predominantly human-created nature of our content developed and distributed by the Marketing and Communications team, with AI tools serving as aids to produce better and faster content, rather than as sole-source content creators.
Use of Generative AI for Text
Generative AI tools, such as Writesonic and ChatGPT, are valuable in supporting our content creation process. These tools allow us to expedite the creation of documents, stories, articles, media releases, and speaking notes. Our team utilizes these tools for brainstorming, reworking or rewording thoughts, and summarizing or expanding information. While we have trained the AI tools on our brand voice, it is essential to note that our team's input is crucial in ensuring the accuracy and alignment of the content with the college's brand voice. We will continue to review, rewrite, and provide the final look at all content generated in part by AI tools to maintain consistency and quality.
Use of AI Image Editing Tools
We will always use image editing tools ethically. We may use AI image editing tools like Adobe Firefly or Topaz AI to make minor adjustments to images, such as upscaling low-resolution images, extending background, or adjusting background elements of photos. We may use tools that generate slideshows from images and information we provide. However, we will refrain from creating or publishing images that are entirely AI-generated or use AI-generated depictions of students in the subject area of our images. We do not use any image editing tools to change the essence of any original images on our website, social media, or anywhere else. For example, we will not change the expressions, appearance, ethnicity or any other core features of those captured in our photography. Where we do use AI image editing tools for corrections and minor edits, we will work with the original photographer or designer, so that they are aware.
Use of AI Audio and Video Tools
AI audio and video tools can enhance the quality of our media content, such as by cleaning up noisy audio or improving video quality. We may use these tools to refine audio and video. We may use AI for dubbing existing video content into other languages. However, we emphasize that we will not use AI tools to clone voices to deliver a message other than what was included in the original content. Our focus is on maintaining the integrity and authenticity of our audio and video content as we seek to make it accessible to a wider, multilingual audience.
Privacy and Transparency
Confederation College places a high value on privacy and transparency in the use of AI tools. We ensure that sensitive and confidential information is not input into AI tools, and we maintain open communication within our team regarding the use of AI tools. We will provide comprehensive training and guidelines to our staff to ensure responsible and effective utilization of AI tools.
Confederation College will continue to establish internal policies outlining the best use of AI tools, emphasizing AI's ethical, responsible, and transparent integration into our processes.
Our team is made up of skilled writers, photographers, designers and strategists who want to use these tools to support – not replace – their creativity.
Our team will use tools approved by the Manager, and new team members will be trained in the proper use of these tools. We will invest in training for our teams on writing prompts and fact-checking.
These guidelines were created for Confederation College's Marketing & Communications team. For more information on these guidelines, please contact Alexandra Jones, Manager of Marketing, Recruitment and Communications.