Business - Marketing

Start Dates & Ontario Colleges Program Codes:

• Fall Start (September): 0209
• Winter Start (January): 0238

A Career with Flexibility & Creativity!

The projected growth rate of marketing jobs in Canada will be 10% from 2021 to 2031. That’s approximately 2,051,800 jobs available to graduates.

Confederation College’s Business – Marketing is a two-year diploma program designed for people seeking a high-level overview of the marketing industry. The program places emphasis on fundamental learning principles of marketing as well as providing graduates practical hands-on skills to gain employment in the marketing industry through a developed professional business work ethic by building on their existing strengths and understanding the importance of strategic decision making through creative problem-solving skills. 
The program offers courses in advanced marketing, graphic design internet & social media, digital marketing, retail and fundraising while developing teamwork, communication and general business skills. Experiential learning includes market research studies, advertising campaigns, sales and business plans, many providing opportunities to work with live clients.
Upon completing this program, graduates will earn additional industry designations and be provided accredited pathways to advance their academic knowledge with other learning institutions.

Top Highlights

• Helps you prepare for your advanced credit towards the Registered Professional Marketer (RPM) designation with the Canadian Institute of Marketing
• Continue on to a university degree through articulation agreements

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

1. contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
2. contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
3. contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
4. contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
5. contribute to the development of strategies related to pricing for a product, good and/or service.
6. analyze the viability of a concept, product, good, and/or service in local, national or global markets.
7. participate in conducting market research to provide information needed to make marketing decisions.
8. communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
9. plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
10. develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
11. develop learning and development strategies to enhance professional growth in the field.
12. apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
13. operate within a framework of organizational policies and practices, when conducting business of the organization.

Experiential Learning

• Fundraising & Events:  A final-semester project students conduct a fundraising campaign from start to finish, planning, executing and evaluating their campaign as well as planning and implementing an event to support a local initiative
• Field Work: Practical work conducted outside the classroom where students apply their knowledge and skills to real-world problems or research questions. It allows students to showcase their expertise, critical thinking, and creativity while making a meaningful contribution to their field of study.
• Integrated Marketing Communications: Students will work in collaboration with a local industry partner and develop a comprehensive IMC plan to design effective creative strategies.

Graduates of Business - Marketing can find employment opportunities in marketing, communications, advertising, public relations, market research, social media marketing, event planning, digital online marketing, blogging, merchandising, customer service relations and more.

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