Start Dates & Ontario Colleges Program Codes:
- Fall Start (September): 0209
- Winter Start (January): 0238
CIP Code: 52.1401
A Career with Flexibility & Creativity!
The marketing industry in Canada is projected to grow by 10% from 2021 to 2031, creating approximately 2,051,800 job opportunities for graduates.
Confederation College’s Business – Marketing program is a two-year diploma designed for those seeking a comprehensive overview of the marketing industry. This program emphasizes fundamental marketing principles while equipping graduates with practical, hands-on skills and a professional business work ethic. You'll build on your existing strengths and learn the importance of strategic decision-making through creative problem-solving.
The curriculum includes courses in advanced marketing, graphic design, internet and social media, digital marketing, retail, and fundraising, while also developing teamwork, communication, and general business skills. Experiential learning opportunities include market research studies, advertising campaigns, sales, and business plans, often involving work with live clients. Upon completing this program, graduates can earn additional industry designations and pursue accredited pathways to further their academic knowledge with other learning institutions.
Top Highlights
- Industry Designations: Prepare for advanced credit towards the Registered Professional Marketer (RPM) designation with the Canadian Institute of Marketing
- Pathway Opportunities: Continue on to a university degree through articulation agreements
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
- Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
- Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
- Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
- Contribute to the development of strategies related to pricing for a product, good and/or service.
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
- Participate in conducting market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Operate within a framework of organizational policies and practices, when conducting business of the organization.
Experiential Learning
- Fundraising & Events: Students conduct a comprehensive fundraising campaign, including planning and executing an event to support a local initiative.
- Field Work: Practical, real-world application of marketing skills and knowledge.
- Integrated Marketing Communications: Collaborate with local industry partners to develop comprehensive IMC plans.
Ideal Candidate Profile
The Business — Marketing program is ideal for you if you are:
- Creative: Enjoy developing innovative ideas and strategies
- Analytical: Skilled at interpreting data to make informed decisions
- Communicative: Capable of conveying messages effectively across various media
- Adaptable: Ready to thrive in a fast-paced, evolving industry
- Ambitious: Eager to advance your career in marketing or pursue further education
