Digital Marketing and Marketing Analytics

Start Dates & Ontario Colleges Program Codes: 

• Fall Start (September): 0268
• Winter Start (January): 0286
• Spring Start (May): 0288

CIP Code: 52.1404 (PGWP eligible)

Master the Art of Modern Marketing

In this two-year graduate certificate program, students refine their marketing, communication, and analytical skills to build brands, attract customers, and communicate effectively in a digital marketing environment. Alongside these core skills, students receive training in workplace business practices, communications, and interpersonal dynamics. This comprehensive approach helps business graduates secure employment that aligns with their marketing interests, business acumen, and qualifications.

The program equips students with proficiency in modern marketing techniques and practices. Students learn to blend traditional marketing and communication strategies with digital marketing applications to ensure successful campaigns. 

The curriculum is designed to meet the growing demand for graduates who not only have a foundation in business and traditional marketing but also possess technical skills in the digital domain. This enhances the employability of business graduates by augmenting their undergraduate training with specialized marketing skills that are in high demand.

Students will integrate and apply their acquired skills and knowledge during a capstone project in their final semester, providing practical experience in real-world scenarios.

Top Highlights

• Hands-On Learning: Apply skills in a capstone project for real-world experience
• Comprehensive Curriculum: Combines traditional and digital marketing strategies
• Career-Ready Skills: Prepares students for diverse roles in marketing

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

1. Utilize digital marketing tools such as digital stories to build a brand, attract customers and sustain customer relationships.
2. Combine traditional marketing and communication practices with digital marketing applications and strategies to implement an effective marketing campaign.
3. Evaluate the effectiveness of digital marketing initiatives to prioritize resource allocation in a small business environment.
4. Develop strategies that align digital marketing initiatives with corporate goals, branding and communication practices to ensure consistency across all levels of a marketing plan.
5. Prepare and communicate complex material verbally, in writing, and digitally for a variety of audiences, purposes, and levels of detail.
6. Apply project management principles, tools and techniques to manage a marketing project within a cross-functional and multi-disciplinary team to maximize efficiency, team member performance and client satisfaction.
7. Determine the nature and scope of marketing analytical work to achieve maximum information value at minimum cost to support strategic marketing decisions.
8. Model professional standards to provide reliable and actionable analysis while respecting regulations and practice related to data privacy, accessibility and security.
9. Implement personal and professional development strategies to improve job performance and entrepreneurial thinking.

Ideal Candidate Profile

The Marketing Graduate Certificate program is ideal for you if you are:

• Analytical: Enjoy working with data to drive marketing decisions
• Creative: Passionate about developing innovative marketing strategies
• Tech-Savvy: Comfortable using digital tools and platforms
• Communicative: Skilled at conveying ideas clearly and persuasively
• Goal-Oriented: Driven to achieve measurable results in marketing campaigns

For More Information, Please Contact:

• India, Nepal, Bangladesh & Sri Lanka: [email protected]
• Philippines & Indonesia: [email protected]
• Vietnam & Cambodia: [email protected]
• All other locations: [email protected]

Upon graduation, students can expect to find employment in a broad range of marketing positions across Canada, in both the public and private sectors. Graduates may apply for professional roles in advertising, marketing, and public relations. Potential position titles include:

• Digital Marketing Specialist
• Digital or Online Marketing Manager
• Digital Marketing Copywriter
• Marketing Analyst
• Marketing Researcher
• Customer Service Representative

This program prepares you to excel in the dynamic field of marketing, equipping you with the skills to thrive in various roles and industries.